Cost of Leads (CPL) This is the amount advertisers pay to search engines and other publishers for the leads they generate in their ads. Cost-per-call (CPP) is only Latest Mailing Database available if you use call extensions and Google forwarding numbers in your ads. The cost per call is the highest amount you are willing to pay for a call. Cost-per-view (CPV) This is Latest Mailing Database a bidding option used with True View video campaigns that allows users to pay each time your video is played.
Data Filters A feature that allows users to select a Latest Mailing Database smaller portion of the most important data set and use that set for viewing and analysis. They are then able to focus on specific information without feeling Latest Mailing Database overwhelmed by all the information being put together. Day Separation Your advertising strategy to schedule your ads to run at the most profitable times and/or days. Prioritizing your content to maximize user engagement will help your ad campaigns. This leads to more clicks and more conversions. Default Latest Mailing Database Max CPC The maximum amount you're willing to pay per click, set at the ad group level.
If you don't set a specific keyword bid, your default maximum bid AdWords will apply a cost-per-click bid. Destination URL The destination URL is the address Latest Mailing Database of the web page that people land on when they click on your ad. This is allowed to be different from the display URL, but it must direct the user to the same domain as the one in Latest Mailing Database the display URL. Device An electronic product capable of displaying PPC advertising. Devices that support PPC ads include desktop/laptop, mobile, and tablet.