Jul 31, 2022
In General Discussion
When done well, giveaways work. It promotes your business, improves brand awareness and even builds your email list. The key phrase here: “when done well.” I say this because plenty of businesses run giveaways without a strategy. All they do is simply give away the biggest prize they can imagine—a MacBook Pro, an iPhone, even a Tesla car. Yes, this gets a lot of attention. But you also end up attracting all the tire kickers, freebie seekers and everyone under the sun. That’s not the point of the giveaway. The goal is not to operate the largest giveaway in the world; it is to eventually attract people who are relevant to your business. That means you need to give away something that your target audience wants. The most direct way is to give away the product you’re selling. For example, at Ahrefs, we used to run giveaways whenever we sponsored a podcast. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. SIDENOTE. We no longer do any product giveaways. However, if you’re a new company or have a new product that no one knows of, then it may not be an attractive prize. In that case, you can partner with a business that targets a similar audience but does not compete with you. For example, a few years ago, I worked at a startup where we were selling a completely new product: a massage jacket. We only had a working prototype, so giving away our product was not an option. Since our target audience were people with back pains, we partnered with a similar company and gave away their product as a prize. In exchange, we did everything else—setting up the giveaway, promoting it and sharing the email list with the sponsoring company. Once you’ve decided on a suitable prize, you can use a free app like KingSumo to set up the giveaway.