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Sumaiya Khatun
Apr 10, 2022
In General Discussion
If native advertising is to have a glorious future, advertisers' Whatsapp Mobile Number List and news media will have to tackle 2 major challenges. New on Frankwatching AI in digital design: will human creativity soon be superfluous? 9:00 am Instagram, Twitter, YouTube, TikTok all statistics in a row [infographic] sat Don't want to see violent images on Twitter? This is how you shield sensitive content fri Effective final editing: avoid passive & Whatsapp Mobile Number List woolly language fri Marketing the Rainbow: 5 bizarre LGBT commercials do In the previous blog I wrote about the growth of native advertising on news websites, which I am researching at the University of Antwerp. When advertisers offer interesting content, rather than large banner ads, readers may Whatsapp Mobile Number List get a better ad experience. In addition, native advertising is an effective way for content marketers to capture the attention of a large audience. Native advertising, therefore, has advantages and Whatsapp Mobile Number List certainly has growth potential. Yet the future of native advertising is extremely uncertain. Studies and case studies point to problems that, if left unsolved, could even kill native advertising! In this article, I give 2 major challenges that marketers and media have to Whatsapp Mobile Number List tackle to implement native advertising in a sustainable way. Challenge 1: Negative User Experiences Still too many bad native ads There are more and more good examples of native advertising campaigns that are not inferior to journalistic productions in terms of storytelling and quality. Yet I also regularly see native advertisements that are nothing more than manipulative text without value for the Whatsapp Mobile Number List reader, wrapped in a journalistic jacket. And sometimes with an unclear label. The Whatsapp Mobile Number List problem is that these 'bad' native ads can't just irritate readers at the moment. In the longer term, they jeopardize the effectiveness of native advertising. Readers thus get negative associations with the concept of 'sponsored content from advertisers'. If readers are Whatsapp Mobile Number List disappointed enough by native ads, they will pay less attention to them. A pity, because the power of good native ads is precise that they are so good in content that readers consciously click on them. Even though they know they're watching content from an advertiser! Irritation with native Whatsapp Mobile Number List advertising The danger of deception Several studies show that many readers are regularly unable to distinguish between native ads and news articles.
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Sumaiya Khatun

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